Amazon is trying to soften its image as regulatory scrutiny grows

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Founder of space company Blue Origin, Jeff Bezos, speaks about the future of commercial space travel.

Brent Lewis | Denver Post | Getty Images

Founder of space company Blue Origin, Jeff Bezos, speaks about the future of commercial space travel.

Amazon’s relentless pursuit of growth in retail, cloud computing, advertising and consumer devices has put the company squarely in the sights of Washington lawmakers who are concerned about Big Tech’s growing influence over consumers. But rather than fiercely fighting every battle, Amazon looks like its ready to play nice.

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