The 'yellow vests' movement has disrupted traditional physical trade – but e-commerce has not really benefited


Manifestation of “Vests Jaunes” in Paris, January 5, 2019. REUTERS / Gonzalo Fuentes

E-commerce has not benefited from the disruption caused by the movement of “yellow vests”, which has heavily penalized trade during the holiday season in France, according to a survey released Thursday

The average amount spent on the Internet amounted to 289 euros on average, a budget that remained stable compared to 2017 for 51% of respondents, indicate the figures compiled by the Federation of e-commerce and distance selling (Fevad) and the CSA survey institute.

In addition, the number of online shoppers also remained stable compared to last year, 73% of “cyber-buyers” having had their Christmas shopping on the internet, compared to 75% last year.

The survey results also show that there has been no postponement of purchases from physical stores to the internet. [19659006] “If 32% of e-shoppers say they bought a bigger share of their s gifts on the internet during the movement of 'Yellow Vests', in parallel, 27% say they have bought a larger share of their gifts in store. “

The mass market has evaluated between 300 and 500 million the loss of turnover due to warehouse blocking or access to stores in November and December of last year

Traders are now expecting a lot of sales that have just started to lock up large stocks, especially in

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See also:
                                                        The 'Yellow Vests' movement has put 58,000 workers out of work – and that will cost tens of millions of euros

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